Which Packaging do you prefer?
Friday 10 December 2010
Results starting to come in ASDA smart price V TESCO value
Here are the two competitors, as you can see the Asda packet is a biscuit short of the length of the tesco offering, yet they both weigh the same 300g, Chris will investigate where in fact these 300g are made up, as on first glance these biscuits seem to have the exact same dimensions!
Which Packaging do you prefer?
Which Packaging do you prefer?
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I like the picture on the Tesco packaging, however, the cheap Tesco value badge does cheapen this, leaving me preferring the Asda green yet clean looking.
ReplyDeletePersonally I much prefer the packaging of the Tesco Value Milk Chocolate Digestive Biscuits. The colours are pleasing to the eye and it shows you the product that you are purchasing. The Asda Smart Price Milk Chocolate Digestives on the other hand are packaged in a rather vulgar Green colour packet. I don’t think that this reflects the contents very well and for some reason they opted to put a picture of a cup and saucer on the packet rather than an actual biscuit. I believe that this along with the colour of the packet may confuse some of the none English speaking people in this country into thinking they are actually buying a cup of green tea.
ReplyDeletevalid point Chris
ReplyDeleteI think that I'd have to side with the tesco camp on this one. Asda has just treated these biscuits with the same little decency it affords to its other lines in the home brands range, in going for the one size fits all packaging. You'd see the green and white design on everything from toilet roll to those cheese and onion pasties with the curious white goo in them. At least with the tesco brand they have tried to inject a little romanticism back into biscuit-eating by shooting the biscuits in soft focus and not simply daubing 'basics' over the packaging.
ReplyDeleteAsda, however, should claw back a few points for its attempts to suggest a suitable way to enjoy these biscuits, with its cup of tea icon. I'd even go so far to say that it suggests a tea and biscuit eating lifestyle and is perhaps a cunning attempt by this US company to tap into the UK pysche by harnessing our love of tea.
Tescos I'm afraid fall foul of this little trick and if hapless punters followed tescos suggestion on the front of the packet then they might use them as coasters.